Prepared for Team Cool Murphy · By Prox Digital Agency

Four Meta ads, and why each one works.

Each ad has one audience and one job. The notes point to the decisions behind every element.

Concept 01

Don't Paint Anything Yet

A free offer only an author-broker can make.

Audience Sellers
Goal Leads
Format Feed + Reel

Offer badge

'Free' plus exactly what you get, read in one glance.

Proof before the ask

A 5.0 rating sits right above the offer.

Value stack

Three concrete deliverables, not vague promises.

Pattern-interrupt hook

Tells sellers to stop, instead of another 'What's my home worth?'

Authority no rival can copy

She literally wrote the book on prepping a home.

Scarcity, zero risk

10 a month and no listing commitment.

1
Offer badge
'Free' plus exactly what you get, read in one glance.
2
Proof before the ask
A 5.0 rating sits right above the offer.
3
Value stack
Three concrete deliverables, not vague promises.
4
Pattern-interrupt hook
Tells sellers to stop, instead of another 'What's my home worth?'
5
Authority no rival can copy
She literally wrote the book on prepping a home.
6
Scarcity, zero risk
10 a month and no listing commitment.

Concept 02

Four Offers in a Buyer's Market

Show the method working instead of claiming it.

Audience Sellers
Goal Trust → Leads
Format 5-card carousel

Result first

Three numbers stop the scroll before the story starts.

Swipe cue

Tells people exactly what to do next.

Context badge

'Buyer's market' makes the result remarkable.

1
Result first
Three numbers stop the scroll before the story starts.
2
Swipe cue
Tells people exactly what to do next.
3
Context badge
'Buyer's market' makes the result remarkable.

Swipe 2–5: the story

Day tracker
Turns five cards into a story people finish.

The honest middle
Admitting doubt builds more trust than polish.

Proof chips
The method sold it, not luck.

1 · Easy next step
A free 2-minute quiz, not 'list with us'.
2 · Retargeting
Everyone who swipes later sees Concept 01.

Concept 03

Send Us the Listing

Reach buyers who already have a house in mind.

Audience Buyers, local + relocating
Goal Messages
Format Feed + Story

Behaviour hook

Names the tab every active buyer keeps reopening.

Expertise, shown

Pink-pen notes prove the team spots what buyers miss.

A named expert

Face plus credential builds trust before the click.

Free, fast, specific

A 24-hour promise makes the offer concrete.

Their three fears

Flood, insurance and historic rules: old-home worries.

DM, not a form

Pasting a link takes five seconds and starts a conversation.

1
Behaviour hook
Names the tab every active buyer keeps reopening.
2
Expertise, shown
Pink-pen notes prove the team spots what buyers miss.
3
A named expert
Face plus credential builds trust before the click.
4
Free, fast, specific
A 24-hour promise makes the offer concrete.
5
Their three fears
Flood, insurance and historic rules: old-home worries.
6
DM, not a form
Pasting a link takes five seconds and starts a conversation.

Concept 04

Love the House, Not Sure About the Neighborhood?

Answer the question buyers ask right after they fall for a house.

Audience Buyers
Goal Leads
Format Feed

Question hook

Voices the doubt that stalls buyers after the first viewing.

Advisor, not salesperson

Shows the team guiding the decision.

Brand as the answer

Cool Murphy is positioned as the solution.

What buyers weigh

Neighborhood factors shown at a glance.

Free, high-contrast CTA

Yellow button with 'Free' emphasised.

1
Question hook
Voices the doubt that stalls buyers after the first viewing.
2
Advisor, not salesperson
Shows the team guiding the decision.
3
Brand as the answer
Cool Murphy is positioned as the solution.
4
What buyers weigh
Neighborhood factors shown at a glance.
5
Free, high-contrast CTA
Yellow button with 'Free' emphasised.